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caption = new Array(20);
caption[0] = 'Life Sciences Secondary School, Branding/Identity
When creating the mark, I experimented with overlapping spheres at different transparencies to show the diversity and complexity of life as well as the many facets of scientific exploration. My challenge was to make a system that both expressed serious academics, and would appeal to an urban, adolescent student body. The program was well received, however was never implimented due to adminstrative changes. details.';
caption[1] = 'Northstar Healthcare, Branding/Identity
The mark that I developed was inspired by the image of a Parent cradlng a child. The image illustrates the concept of a Palladium, or protective wall, as well as presenting Palladium Healthcare as humanistic. The mark that I origionally created for the Surgery Clicnic was so well received that it was adopedted as the unifying mark for the whole organization. details.';
caption[2] = 'Clariana, Custom Typeface
Clariana was inspired by the cast iron typographic name plates commonly used to identify homes in Caracas Venezuela. Because of high crime rates in that dity, high walls were constructed around the homes. These names serve to personalize otherwise opressive stuctures. details.';
caption[3] = 'Hammand Fund Booklet
The Hammand Fund, is a fund set up by Aleya Hammad in moeory of her husband Ismail Hammad. The fund supports the NYU Wagner’s international research efforts, benifiting student as well as faculty. details.';
caption[4] = 'Windjammer T-shirt
To commemorate the thirtieth anniversary of a popular beach bar on the Isle of Palms, South Carolina, I created a T-shirt design that reflected the relaxed “beach-style” reminiscent of the early seventies, when the bar first opened. The T-shirt design was popular with locals and tourists who felt that it captured the essence of the SC beach culture. details.';
caption[5] = 'The Funeral, Film Poster
I wanted to create an image for the film that did not conform to the typical visual style of contemporary film posters. I chose a purpsosfully niveve approch which illustrates the films raw and violent nature. details.';
caption[6] = 'NYU American Montisori Society
I was asked to design the print materials for the American Montisori Society’s Anuual Convention. This text heavy program featured graphs, photos and illustrations. details.';
caption[7] = 'Wagner Student Guide
NYU Wagner wanted to create a Guide for Students that corrosponded to the school’s new identity. My solution used a tabed front flap that served simultatiously as bookmark, table of contents and front cover. The die-cut cover design gave the book the stand out feature they were looking for. details.';
caption[8] = 'Music Technology Brochure
This brochure was one of a serise that I designed for The Music and Performing Arts Department at the NYU Steinhardt. The intention was to create a fexible vehicle to highlight each program individually to perspective students. details.';
caption[9] = 'The Museum of the Meaningless and Mundane
The Museum of the Meanless and Mundane is a forum to celebrate everyday objects. I thought it would be interesting if objects we overlook as being meanless or mundane had their own venue. Building upon the Dadaist concept of readymade art, the museum is a place where the everyday is artistic. details.';
caption[10] = 'NYU Steinhard Collatoral Materials
For several years I have been doing “Systemic Design” for NYU Steinhardt. Here is a collection of the a few of the many types of projects that do for my clinets at Steinhardt.details.';
caption[11] = 'Kingfish Film Campaign
For TNT Networks, I created a campaign for the release of TNT’s original production starring John Goodman. The scope of the project included a title treatment, one sheet and different variations for outdoor display in bus stop kiosks, billboards etc. details.';
caption[12] = 'Masters Thesis Project
This book represents an effort to understand the evolution of film posters in the United States. How do American film posters fit into the history of poster design? How do they compare to the film posters of other countries? And, are the tremendous sums paid by movie studios allowing for better design? details.';
caption[13] = 'Sound and Speed Festival, Nashville TN
Drawing from the history of block printed posters that are pervasive in the Country and Western music culture. The program consisted of a series of contrasting illustrations. The images representing racing were linar and sleek, the images representing music were bold posterized elements. Using one from each illustration type visual lock-ups were created and paired with copy lines to convay a simple message about the event. details.';
caption[14] = 'Avenue MC, Retail Identity
I created this logo/identity for Avenue MC, a motorcycle apparel retailer in midtown Manhattan. The store’s inventory includs a host of European and domestic brands. The sleek lines, of the logo represent the speed and agility of a high-performance racing bike. Which appealed to the target audience of urban motorcycle enthusiasts. details.';
caption[15] = 'Copy to Come
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caption[16] = 'Copy to Come
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caption[17] = 'Copy to Come
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. details.';
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rescaption[0] = 'Art Director (01-04). New York University, New York, NY
Publication and Marketing Design
I created and conceived posters, publications, newsletters, marketing and fund raising campaigns for New York University clients. I was responsible for every aspect of a project, from initial client contact, to final production.Art Director (99-01). USA WEEKEND Magazine, New York, NY
Promotional Design Studio
Responsibilities included overseeing the daily operations of the art department: managing the work flow, setting graphic standards and art directing all creative work. Projects included; sell sheets, event invitations, direct mail promotions, brochures, annual advertising media kit, wall calendar, presentation kits, and online promotions.
Art Director (94-95). Rod Dyer Group, Los Angeles, CA
Design and Advertising Firm
Designed movie posters and supporting materials for major motion picture ad campaigns. Also developed identity programs for entertainment industry clients, restaurants and start-ups. Client list included: Miramax, Kodak, Columbia Pictures, Maverick Records, Universal Pictures, TNT Networks and Hallmark Entertainment.';
rescaption[1] = 'Art Director/Designer (98-99)
Silver Editions, New York, NY
Educational Design Firm
Developed textbook/workbook programs for elementary grade levels. Projects involved heavy use of custom illustration.
Designer (97-98)
Bill Smith Studio, New York, NY
Educational Design Firm
Projects included large scale textbook programs for elementary grade levels.';
rescaption[2] = 'May 1999
MS Communication Design
Pratt Institute, School of Art and Design, Brooklyn, NY
July 1994
Professional Designation
Graphic Design and Computer Graphics, UCLA Extension, Los Angeles, CA
May 1991
BFA Printmaking
University of the Arts, Philadelphia College of Art and Design, Philadelphia, PA';
rescaption[3] = 'Curious Pictures, New York, NY
Post-Production House (98-99)
Graduate level intern in the computer graphic department. Used AfterEffects to composite digital video segments; worked on set for a Showtime ID spot.
Intensive design workshop with Milton Glaser
School of Visual Arts, New York (AUG 00)
Working closely with Mr. Glaser as part of a small group, solving a varity of design problems presented to the group. Projects included; Packaging Design, Logo development, Magazine and Editorial Design, and other projects geared tward self expression and development as a professional';
rescaption[4] = 'Macintosh: Quark X-Press, InDesign, Illustrator, Photoshop, Final Cut Pro, Flash, ImageReady, AfterEffects, Filemaker Pro, Dreamweaver
Other: 35mm Photography, Digital Video, Silkscreen and linoleum block Printing, Sculpture, Hand Bookbinding, Letter Press, Working Knowledge of HTML';
rescaption[5] = 'Member AIGA, New York
Presidents Circle Award USA WEEKEND Magazine (2001)
Apex Award for Outstanding Publication design (2003)';
rescaption[6] = 'American Montessori Society
Avenue MC, New York
Bouley Bakery, New York
Evergreen Printing & Graphics
Gavin Anderson
Life Sciences Secondary School, New York
Nasco Printing Corp.
Northstar Healthcare, Houston TX
NYU Steinhardt School of Culture, Education, and Human Development
Palladium for Surgery, Houston, LLC
Photojeanie
Seigal+Gale, New York
The Cottages at Bulls Bay Golf Club, Awendaw, SC
The Courant Institute
The John A. Hartford Institute
USA WEEKEND Magazine
Windjammer Bar and Restaurant, Charleston, SC
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